Tribe Ventures · Advisor and operator
Eric Tribe
Build and ship new ventures.
0 to 1, in the AI era.
ex-McKinsey & BCG · Flashfood 4 → 2,000+ stores · Founder, Tribe Ventures
Professional Background
How I think about the work
Leading through AI is hard. The pace is impossible, the vendors over-claim, the day job hasn't slowed. I help leaders see the whole picture, tell them the truth about what matters, and bring the judgment that only comes from having operated.
For leaders who want a trusted senior advisor, not another vendor pitch.
Questions I get asked
Each one began as a real question from a leader I work with. The answer became the work.
The 30-Point AI Vendor Test
“I'm drowning in AI vendor pitches. How do I filter fast?”
A scored rubric for pressure-testing an AI vendor before you sign. Built to be run, not just read.
The Operating Rhythm
“I never trained at a place like McKinsey. How do you operate at that level?”
An ex-consultant's daily, weekly, and monthly operating system, adapted from the McKinsey playbook.
Growth, then profit, then out.
“We have a strategic project that's underperforming financially. Do we keep backing it?”
Disney, Amazon, and Meta on choosing the right yardstick, and the discipline for judging a bet the P&L can't yet see.
Operator proof · Flashfood, 2019–2022
How we work together
Three ways in. One discipline.
Whether you arrive with a sharp question or a mandate bigger than any one project, the work runs on the same discipline. Where you start depends on where you are.
Where to start
Advisory & board. For a few leaders at a time, a standing relationship rather than a project, where I can be genuinely useful over time. Selective by design.
Not sure which fits? Tell me what's on your mind, and if I'm not the right fit, I'll point you to who is.
The discipline behind every engagement
Get to the real question, pressure-test the path, make it real, build or buy, and drive it through to results.
Start the conversation
What's top of your mind?
The hardest part of most big moves is naming the real question. Send me a question, a decision, or a challenge you're working through. Some become a conversation, some the next brief, and I read and reply to every one. A lower-stakes first step than booking a call.